Corporate Irresponsibilty by Apple- Apple apologizes for Baby Shaker iPhone app

Parents whose children died or were permanently injured due to their babies being shaken protested outside an Apple store about an application called Baby Shaker.

Apple has apologized this week for the 'deeply offensive' iPhone application, which made a game of quieting crying babies by shaking them. The application was pulled earlier.

According to the American Journal of Preventive Medicine, Shaken Baby Syndrome or Abusive Head Trauma is the leading cause of death from childhood maltreatment.

Outraged by the perceived callousness, Patrick Donohue and Jennipher Dickens, parents of a baby shake victims, organized a demonstration outside an Apple store in New York recently. Donahue signed an open letter to the board of directors of Apple, Inc. and AT&T, Inc.

Donohue – the founder of The Sarah Jane Brain Foundation – named after his daughter said he was “shocked, appalled and angered” at the corporate irresponsibility. Dickens is the foundation’s communication director.

“While we are glad public outcry forced Apple to pull the application, the cynical way it was pulled without any explanation, any apology or any plans to rectify the damage they have already caused can only lead me to one explanation: this was a purposeful public relations effort coinciding with their campaign to promote their 1 billionth application download during Child Abuse Awareness Month and Shaken Baby Prevention week.
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Week 4- Marketing Environment

 When it comes to the environment of Apple Computers Inc make sure they comply with what the law states in the country; they make sure that they comply with the regulated standards of the country. When it comes to the economy the company tries to adjust to the economic situation of their market. When it comes to the technology aspect of the environment, the company makes use of various technological innovations that help in increasing productivity and improving the quality of their products. The demography aspect of the macro environment is used as a method of determining their target market. The culture aspect of the macro environment provides Apple computers Inc the information it needs to create products that most people will like and purchase.  The society aspect of the environment dictates how long the company will stay in the industry. Nature as an aspect of the environment is used as a way for the company to improve its image to its clients.

The influences in the marketing environment that have informed the marketing mix created by the supplier to manage the exchange includes the situation in the economy and the demands of the stakeholder .The situation in the economy and the demands of the stakeholder instituted the need to manage the exchange. This two created the desire to make sure that the exchange will be done with less worries and less concerns.

Country of origin

Shirt- made im Peru
Pants- made in Egypt
Sneakers- made in China
Underwear- made in Honduras
Socks- not labeled

Week 3- social responsibility and ethics

Apple has a different standard of ethics. The gold standard at Apple is that if it is good for the executives, then it must be good for the employees, the company, and the country. But for others this type of behavior is ingrained at Apple and as long as the stock price is fine, the board and the executives will enjoy their riches while a different kind of ethics rules at Apple.

iOS 4

Release of iOS 4.1 for iphone

The iOS 4.1 Software Update is the first major update to iOS 4, bringing Game Center, new iTunes features, high dynamic range photography, and more to iPhone.


Game Center



Experience social gaming on your iPhone. Find friends or use auto-match to play multiplayer games against new opponents. Track achievements and compare high scores.


iTunes Ping



Take advantage of new social discovery features in iTunes. Keep up with your friends’ music and follow your favorite artists.


HDR photography



Take great photos that capture a wider range of light intensity using the new high dynamic range (HDR) setting on iPhone 4, which automatically combines multiple exposures into a single HDR image.

HD video uploads



Upload HD video to YouTube and MobileMe from your iPhone 4.


Also for those out there who jailbreak their iPhones, it is now legal, and soon there will be a jailbreak for ios 4.1. I will soon post the law that made jailbreak legal.

Week 2- Strategic Planning and ethics and Social responsibility of Apple's iPhone

Apple's iPhone strategic planning is sales. Apple wants to sell Iphone by using not only advertisements, but also by adding great features and upgrades to their phones. One example of these features is the touch screen. Before the iPhone the only touchs creens were the palms pda, and it was meant to be used with a stylus pen, not with your finger. And to the to the finger friendly touch screen, Apple added extra touch features, e.g. the pinch to zoom out and expand to zoom in. We also have to admit that iphone has the best applications yet. Another strategic plan is having a wireless phone provider also marketing their product and also allowing the public to get the iPhone for $400 less if opened with a contract. This wireless phone provider is AT&T, which is known for fast 3g network and great coverage, allowing the iPhone work at its full potential. I believe that for the prior reasons this might also be why the iPhone is only sold at AT&T.




Apple has a different standard of ethics. The gold standard at Apple is that if it is good for the executives, then it must be good for the employees, the company, and the country. But for others this type of behavior is ingrained at Apple and as long as the stock price is fine, the board and the executives will enjoy their riches while a different kind of ethics rules at Apple.


Apple's social responsibilities includes product safety, environment, workplace issues, international operations and human rights, community relations and weapons contracting.

History and mission of my product's company

The history of the iPhone line of phones began with Steve Jobs' direction that Apple Inc. engineers investigate touch-screens. At the time he had been considering having Apple work on tablet PCs, which later came to fruition with the iPad. Many have noted the device's similarities to Apple's previous touch-screen portable device, the Newton MessagePad. Like the Newton, the iPhone is nearly all screen. Its form factor is credited to Apple's head of design, Jonathan Ive.

The mission statement of the apple company, is to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and keep on revolutionizing the innovative iphone.