Apple uses different methods for advertising, one of the methods would be comparative advertising. Apple often compares there products with their competitors, and we have seen an example of it, which is the commercial when Apple compares their Mac to Microsoft's PC. We notice in these commercials how everytime PC makes a comment about their product, Mac always has a better improvement. In other of these commercials, Mac asks questions to PC on how their new product is better than their old ones and if they have fixed their issues, (like we all know these issues are viruses). These type of commercials, gives the consumer the idea of Mac being a better product and I do believe that these commercials also help consumers thinking of getting a Mac, make up their minds.
Apple's advertising is so persuasive, that consumers not familiar with technology calls every mp3 players IPod, every touch screen phone IPhone, and if its a powerful computer, they will think that is a Mac.
I noticed that almost every advertisement for Apple are to promote their new item, and this method is called pioneering advertising, and it made come to a conclusion; Apple products don't need too much advertisement because they already developed their target market, and they just have to advertise to inform their consumers about their new products. By this last sentence, I learned that Apple has an understanding of advertising response function.
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