Product Concepts

Apple's Brand Mark

The bitten apple, is the brand mark for Apple. This logo is what distinguish this company, because wherever you see a bitten apple logo we automatically know this product has to do with the company Apple Inc.

Apple also has trademarks, and one of them is the famous word "pod". Apple pretty much owns this word and they are the only company that could use this word for a product; we have seen thisword on their products such as Ipod, and also on their services, like in podcasts. Eventhough it is not a trademark, another characteristic of Apple's products name, is the letter "I" at the beggining of their product's and service's names. For example like in Ipod, Ipad, Iphone, etc.

In this chart is some of Apple's Trademarks:



One of Apple's most important product concepts is their warranty, better known as "Apple Care Protection Plan". This warranty is known for being one of the best warranties in electronics, offering the first year for free. It could be expanded up to 3 years with an added fee.