Apple's customer relationship managment is known to be one of the best, especially for brand loyalty. Apple uses different strategies to create loyal customers:
One of them is the Apple store, this is a store where you could play with all Apple's products, and customers who already own Apple products can learn more about their products, and explore other Apple's exciting products.
Apple offers complete solutions, by this I mean that if you buy an Apple product, all accesories, hardware or software that you will need, Apple makes it. Just imagine buying a computer, and you don't know if that pc company sells a software you need.
Apple carries varied products, maybe you are not ready to buy a Mac yet, but I'm sure you can afford an Ipod or an Iphone. If this consumer likes the Ipod, and he or she is very satified with it, this customer is most likely to buy a Mac computer in the future.
Apple also offer educational sales. By offering Apple products to students, and offering them a discounted price, students are most likely to buy Apple products like a Mac, but most importantly, by selling Apple products to students, is like a foundation, because once these students graduate they know Apple's performance and reliabilty is great and they will continue to buy Apple products, especially Macs.
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