The Apple's Iphone has a marketing mix perspective. The first one I will explain is the product, Iphone is like the combination of a big screen Ipod, an internet browser, and of course a phone. What is great of this device is that before the Iphone existed, to see the mentioned features together we would think of a big device; like a mini computer maybe, but the Iphone is lightweight and compact; fits right in your pocket.
For the place Apple has decided to partner with AT&T to provide them service, and as a point of sale for their Iphones. But AT&T isnt the only place to buy an Iphone, it can also be purchased at the Apple retail store, Apple online store and currently in Best Buy stores.
For promotion, Apple had a different strategy for the release of the Iphone. Usually Appple will announce the release of a new product right before it hits their stores, but with the Iphone since they knew it was going to be a success, they decided to promote it 6 MONTHS before it's expected release.
As for price, Apple's Iphone started at a price of $499 for their 4gb, and $599 for their 8gb Iphone. You have to sign a two year agreement with AT&T and with monthly fees starting at $59.99.
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