Parents whose children died or were permanently injured due to their babies being shaken protested outside an Apple store about an application called Baby Shaker.
Apple has apologized this week for the 'deeply offensive' iPhone application, which made a game of quieting crying babies by shaking them. The application was pulled earlier.
According to the American Journal of Preventive Medicine, Shaken Baby Syndrome or Abusive Head Trauma is the leading cause of death from childhood maltreatment.
Outraged by the perceived callousness, Patrick Donohue and Jennipher Dickens, parents of a baby shake victims, organized a demonstration outside an Apple store in New York recently. Donahue signed an open letter to the board of directors of Apple, Inc. and AT&T, Inc.
Donohue – the founder of The Sarah Jane Brain Foundation – named after his daughter said he was “shocked, appalled and angered” at the corporate irresponsibility. Dickens is the foundation’s communication director.
“While we are glad public outcry forced Apple to pull the application, the cynical way it was pulled without any explanation, any apology or any plans to rectify the damage they have already caused can only lead me to one explanation: this was a purposeful public relations effort coinciding with their campaign to promote their 1 billionth application download during Child Abuse Awareness Month and Shaken Baby Prevention week.
This is a link for a video:
Apple has apologized this week for the 'deeply offensive' iPhone application, which made a game of quieting crying babies by shaking them. The application was pulled earlier.
According to the American Journal of Preventive Medicine, Shaken Baby Syndrome or Abusive Head Trauma is the leading cause of death from childhood maltreatment.
Outraged by the perceived callousness, Patrick Donohue and Jennipher Dickens, parents of a baby shake victims, organized a demonstration outside an Apple store in New York recently. Donahue signed an open letter to the board of directors of Apple, Inc. and AT&T, Inc.
Donohue – the founder of The Sarah Jane Brain Foundation – named after his daughter said he was “shocked, appalled and angered” at the corporate irresponsibility. Dickens is the foundation’s communication director.
“While we are glad public outcry forced Apple to pull the application, the cynical way it was pulled without any explanation, any apology or any plans to rectify the damage they have already caused can only lead me to one explanation: this was a purposeful public relations effort coinciding with their campaign to promote their 1 billionth application download during Child Abuse Awareness Month and Shaken Baby Prevention week.
This is a link for a video:
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