Apple's iPhone strategic planning is sales. Apple wants to sell Iphone by using not only advertisements, but also by adding great features and upgrades to their phones. One example of these features is the touch screen. Before the iPhone the only touchs creens were the palms pda, and it was meant to be used with a stylus pen, not with your finger. And to the to the finger friendly touch screen, Apple added extra touch features, e.g. the pinch to zoom out and expand to zoom in. We also have to admit that iphone has the best applications yet. Another strategic plan is having a wireless phone provider also marketing their product and also allowing the public to get the iPhone for $400 less if opened with a contract. This wireless phone provider is AT&T, which is known for fast 3g network and great coverage, allowing the iPhone work at its full potential. I believe that for the prior reasons this might also be why the iPhone is only sold at AT&T.
Apple has a different standard of ethics. The gold standard at Apple is that if it is good for the executives, then it must be good for the employees, the company, and the country. But for others this type of behavior is ingrained at Apple and as long as the stock price is fine, the board and the executives will enjoy their riches while a different kind of ethics rules at Apple.
Apple's social responsibilities includes product safety, environment, workplace issues, international operations and human rights, community relations and weapons contracting.
No comments:
Post a Comment