When it comes to the environment of Apple Computers Inc make sure they comply with what the law states in the country; they make sure that they comply with the regulated standards of the country. When it comes to the economy the company tries to adjust to the economic situation of their market. When it comes to the technology aspect of the environment, the company makes use of various technological innovations that help in increasing productivity and improving the quality of their products. The demography aspect of the macro environment is used as a method of determining their target market. The culture aspect of the macro environment provides Apple computers Inc the information it needs to create products that most people will like and purchase. The society aspect of the environment dictates how long the company will stay in the industry. Nature as an aspect of the environment is used as a way for the company to improve its image to its clients.
The influences in the marketing environment that have informed the marketing mix created by the supplier to manage the exchange includes the situation in the economy and the demands of the stakeholder .The situation in the economy and the demands of the stakeholder instituted the need to manage the exchange. This two created the desire to make sure that the exchange will be done with less worries and less concerns.
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